Career Change

What's the shape of your story?

What's the shape of your story?

The last few weeks have been full of my favourite things - people and their career timelines.

I love collaborating with someone to look back and learn from their journey so far - to make sense of it and use the insights to shape the path ahead.

It’s a complete gift to be a part of the process. To see and hear someone’s story. To find the themes, the patterns, the ups and the downs. To spot the threads and create a compass to navigate forward with.

But what strikes me more and more is just how much there is to learn before we even start exploring the detail.

What can you learn from your history?

What can you learn from your history?

Many years ago (almost 30 - eek!) I did a History degree. Not the most obvious first step to a career in marketing, consulting and coaching, but what I really wanted to study.

I loved my teachers at A level and connecting the dots between the past, the present and the future. I loved the stories, the cycles, the learnings, the repeating patterns. I loved finding the thread and making sense of the journey.

I still do.

When you don’t know what you want to do next…

When you don’t know what you want to do next…

When I look back at my career timeline it looks seamless.

I’ve transitioned between different companies, industries, roles, labels, ways of working - and I can clearly see the thread that links them.

At the time? At each of those crossroads? Not so much!

At each of those points I was full of confusion. It’s a tricky time. Knowing that something has come to an end, but not what will start up next.

What I did know was what I didn’t want.

Is this a good fit for me?

Is this a good fit for me?

Many years ago, a defining experience was not getting a job I thought I really wanted.

I had applied to a graduate scheme that felt like the perfect next step, and made it all the way to the last stage before not getting an offer.

It felt like a shocking failure. An example of not measuring up.

For many years I made it all about me and what I’d done wrong. If only I could have been different, been more of what they were looking for.

I never stopped to wonder if it simply wasn’t the right fit for me.

How to have a useful career conversation...

How to have a useful career conversation...

…when you don’t know exactly what you want to do next.

Many of us dread being asked the question - where do you want to be in 5 years?

We simply can’t tell you the role we want to be in, or where we want to be. We don’t know.

And that’s absolutely fine.

Except… it can be really hard when other people know their answer, and it feels that we should too.

So, we default to the response we feel we ‘should’ give, or leave it wide open - neither of which feel right.

But there is a different way to have a useful career conversation.

What's your Career Anchor?

What's your Career Anchor?

A number of years into my corporate career, we did an assessment to find out our Career Anchors.

Mine was Lifestyle, which I was absolutely mortified by at the time. How unprofessional of me!

Was I not committed enough? Driven enough? Would my company think I wasn’t serious about my career and development?

It felt embarrassing. Definitely something to keep very quiet and try to change.

And yet…

It was so very accurate. And so very useful.

The gift of a clear brief

The gift of a clear brief

Back in the day, when I was a brand manager on Lucozade Sport, one of my favourite things to do was write a brief.

It was a collaborative process, and I loved weaving together the threads to help tell the story of the brand:

  • What was it about?

  • Where had it come from and where was it now?

  • Where did it want to go, and why?

It was so useful to take the learning from the past and use it to shape the future.

And also to be specific about the edges - what was in and what was out, what was fixed and what was flexible.

Are you underestimating yourself?

Are you underestimating yourself?

Something you may not know about me is that I was The UK’s Most Enterprising Student 1995.

At the end of my second year at university I completed an 8-week summer placement for a local SME. It was through the Shell Technology Enterprise Programme (STEP) - a way to gain ‘proper’ work experience before graduating.

I then won the competition at the end - sharing the story of my experience in front of different judging panels, and ending up being presented with this trophy at a black-tie dinner.

It was a complete game changer in so many ways.

Mostly in how I thought about myself.

What are your career criteria?

What are your career criteria?

In 2011, when I was in the messy liminal space between roles, I wrote my criteria for what I wanted from the next stage of my working life.

I went back through my CV and thought about when I’d been happiest and at my best.

I thought about what I’d learned from realising I wanted and needed to change paths.

I gathered the threads from the journey I’d been on with my first ever coach - the wondrous Nicola Jones.


These 5 questions acted as my career compass - a set of filters that helped me land happily in the world of consultancy for the next 7 years.


Over a decade later it’s one of my favourite coaching tools.